vision

History – How did I come up with the idea and what was the motivation

When I founded Purora, I was guided by a clear idea: I wanted to create something that was in harmony with the cycle of nature, that offered space for individual creativity and strengthened both body and mind. I am convinced that this path is essential for the further development of humanity. Inspired by the pure power of nature, a vision was born that drives me to this day and keeps me getting up again and again.

Our approach at Purora is to create sensible recipes with purely organic ingredients and special superfoods that are both effective and tasty for the body and mind. Food should not make us sick, but inspire us so that we can develop our full potential. "The power lies in the middle" - Purora does not stand for an ascetic diet, but offers a versatile concept that suits every individual diet. For me, enjoyment is part of a lively life, which is why I rely on lively products.

It is particularly important to me to offer high-quality and affordable products. Everyone should have the opportunity to strengthen their body. Purora stands for first-class quality at fair prices in order to make healthy nutrition accessible to everyone.

Our slogan "Change for the Better" underlines our commitment to change and growth. Change may be challenging, but it is also what endures in our world. We are here to gain experience, overcome challenges and constantly develop ourselves.

When we work towards our optimum or potential, this leads to an automatic transformation that contributes to a better self. Because when we feel good ourselves, this also radiates out to our environment and enriches the lives of the people around us.

"I invite everyone to feel better, healthier, more alive and more powerful through Purora. In the Purora kitchen, products of the highest quality are created, without any compromises. My vision goes far beyond the product: I am concerned with the balance between man and nature and the potential that each individual can awaken within themselves. This is not just a business idea, but a philosophy of life that I pursue passionately."

In order to develop as a person, nutrition is an essential building block, the foundation so to speak. However, good sleep, company with friends and family, the right amount of exercise and time for the mind are just as important. Together they form the 5 pillars of life that can be lived. When a person integrates these elements into his or her life, he or she automatically develops further - and with it all of humanity.