Data protection


Purora GmbH & Co KG
Marktstrasse 24
4760 Raab

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1. What data we process about you

During your visit to this website we will collect the following information:

The date and time of accessing a page on our website, your IP address, the name and version of your web browser, the website (URL) you visited before accessing this website, certain cookies (see point 2) and the information you yourself provide by filling out the contact request form.
There is no obligation to actually provide any data that we ask you to provide on our website. However, if you do not do so, you will not be able to use all the features of the website.

2. Cookies

We use the consent management service Cookiebot, provided by Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark (Usercentrics). This enables us to obtain and manage the consent of website users to data processing. The processing is necessary to fulfill a legal obligation (Art. 7 Para. 1 GDPR) to which we are subject (Art. 6 Para. 1 Clause 1 lit. c GDPR). For this purpose, the following data is processed using cookies:

Your IP address (the last three digits are set to '0'). Date and time of consent. Browser information. URL from which the consent was sent. An anonymous, random and encrypted key. Your end-user consent status, as proof of consent.

The key and consent status are stored in the browser for 12 months using the "CookieConsent" cookie. This means that your cookie preference is retained for subsequent page requests. The key can be used to prove and track your consent.

If you enable the Bulk Consent service feature to enable consent for multiple websites through a single end-user consent, the service additionally stores a separate, random, unique ID with your consent. If all of the following criteria are met, this key is stored in the third-party cookie "CookieConsentBulkTicket" in your browser in encrypted form: You enable the Bulk Consent feature in the service configuration. You allow third-party cookies via browser settings. You have disabled "Do Not Track" via browser settings. You accept all or at least certain types of cookies when you give consent.

The functionality of the website cannot be guaranteed without processing.

Usercentrics is the recipient of your personal data and acts as a processor for us.

The processing takes place in the European Union. Further information on objection and removal options with Usercentrics can be found at:

Your personal data will be deleted continuously after 12 months or immediately after termination of the contract between us and Usercentrics.

Please note our general information on deleting and deactivating cookies above.

3. Purposes of data processing

We will process your personal data for the following purposes:

  • to provide this website to you and to further improve and develop this website;
  • to create usage statistics;
  • to detect, prevent and investigate attacks on our website;
  • to respond to your enquiries

4. Legal basis for processing

The legal basis for processing your personal data
as per point 3 ad above is our legitimate interest, which consists in achieving the purposes stated above in point 3 ad.

5. Transmission of your personal data

For the purposes stated above, we will transfer your personal data to the following recipients:

  • IT service provider employed by us as a processor
  • Advertising service providers used by us as data processors;
  • Freight forwarders/carriers used by us as contract processors

6. Duration of storage

We will store the data processed under points 3a-d for a period of three months. Longer storage will only occur if this is necessary to investigate identified attacks on our website.

7. Your rights regarding personal data

In accordance with applicable data protection law, you have the right to information, rectification, erasure, restriction of processing, objection and data portability.

You have the right to complain to a supervisory authority in the EU or to the Austrian Data Protection Authority in Vienna if you believe that there has been a violation of European or Austrian data protection law.

8. Advertising by email

8.1 E-mail newsletter with registration

If you subscribe to our newsletter, we will use the data required for this purpose or separately provided by you to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR. You can unsubscribe from the newsletter at any time and can do so either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your e-mail address from the recipient list unless you have expressly consented to further use of your data in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR or we reserve the right to use the data in any other way that is permitted by law and about which we will inform you in this declaration.

8.2 E-mail newsletter without registration and your right of objection

If we receive your email address in connection with the sale of a product or service and you have not objected to this, we reserve the right to regularly send you offers for similar products from our range to those you have already purchased by email on the basis of Section 7 Paragraph 3 of the Unfair Competition Act. This serves to protect our legitimate interests in advertising to our customers, which prevail in the context of a balancing of interests.
You can object to the use of your e-mail address at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.

8.3 Newsletter dispatch

The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with you, please use the contact option described in this privacy policy.

Our service providers are located and/or use servers in the USA. There is no adequacy decision from the European Commission for the USA. Our cooperation with them is based on the standard data protection clauses of the European Commission.

8.4 Sending evaluation requests by email

If you have given us your express consent to do so during or after your order in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR, we will use your email address to request a review of your order using the rating system we use. This consent can be revoked at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the review request.

If you have given us your express consent to do so during or after your order in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR, we will use your email address to request a review of your order using the rating system we use. This consent can be revoked at any time by sending a message to the contact option described in this privacy policy or via a link provided for this purpose in the review request.

9. Reviews (

On our website you have the opportunity to write reviews. For this purpose we use "", a service of 2020 GMBH, Stralauer Allee 6, 10245 Berlin, Germany. Through we can collect customer reviews and publish them on our website.

In order for you to write a review, needs your name or a pseudonym and your email address (will not be published). As soon as you write a review via, the service automatically creates an account for you.

The processing is carried out on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent at any time. All you need to do is send us an informal email. The legality of the data processing operations that have already taken place remains unaffected by the revocation. If you revoke your consent, we will delete or anonymize the review.

Reviews can be submitted in such a way that it is not possible for other website users to identify you. It is your free decision whether you want to provide information about yourself beyond the mandatory information. Please note that when choosing your pseudonym, in the free text fields and when uploading photos, information that enables you to be identified is also possible. We recommend that you write your review text without providing any personal data and design photos accordingly. We reserve the right not to publish reviews that contain personal data or to (partially) anonymize them.

Furthermore, carries out the following processing for us as part of the review:

  • Identification as a reviewer when you log in to our website and revisit the website
  • Verifying the authenticity of your reviews
  • Answering your questions and providing appropriate customer service
  • Forwarding our messages when we have responded to your review

We have concluded a data processing agreement with in accordance with the requirements of Art. 28 GDPR, in which we oblige them to protect our customers' data and not to pass it on to third parties.
For more information about the type of data collected by, please see's Terms of Service and Privacy Policy:

10. Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA ("Google"). Google Analytics uses cookies, text files stored on your computer, to help the website analyze how users use the site. We process your data based on our legitimate interest in creating easy-to-use website access statistics in a cost-effective manner.

The information generated by the cookie about your use of this website (including your IP address and the URLs of the web pages you visit) will be transferred to and stored by Google on servers in the USA. We do not store any of your data that is collected in connection with Google Analytics.

This website uses the IP anonymization option offered by Google Analytics. Your IP address will therefore be shortened/anonymized by Google as soon as Google receives your IP address. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data by Google.

You can prevent cookies from being saved by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use all the functions of this website to their full extent. You can also prevent Google from collecting your data in connection with Google Analytics by downloading and installing the browser plug-in available under the following link:

You can also prevent Google Analytics from collecting your data on this website by clicking on the link below. An opt-out cookie will be set that prevents the future collection of your data when you visit this website:

Further information on Google’s terms of use and Google’s privacy policy can be found at or at

11. Google Analytics Remarketing

Our website uses the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browsing history to your Google account for this purpose. This allows the same personalized advertising messages to be displayed on every device on which you log in with your Google account. To support this function, Google Analytics collects Google-authenticated IDs of users, which are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising. You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account; to do so, follow this link:

The data collected is summarized in your Google account solely on the basis of your consent, which you can give or withdraw to Google (Art. 6 Para. 1 lit. a GDPR). For data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the data is collected on the basis of Art. 6 Para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

Further information and the data protection provisions can be found in Google's privacy policy at:

12. Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across AdWords customers' websites. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your Internet browser under user settings. You will then not be included in the conversion tracking statistics.

“Conversion cookies” are stored on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. You can find more information about Google AdWords and Google Conversion Tracking in Google's privacy policy: .

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

13. Use of social media plugins

We use social media plugins on our site, such as for Facebook, Instagram, YouTube and Xing.

These plugins are deactivated ("grayed out"). You activate such a plugin by clicking on it. This initially transmits your IP address, the URL of our website and cookies to the corresponding social media service. If you actually want to use the plugin and its functions, you must click on it a second time. The purpose and scope of the data collection and the further processing and use of the data by the social media service are beyond our knowledge and depend on the functionality of the plugin and the data protection provisions of the social media service.

14. Facebook Pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions. This allows the behavior of site visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy. This enables Facebook to enable advertisements to be placed on Facebook pages and outside of Facebook. We as the website operator cannot influence this use of the data. You can find further information on protecting your privacy in Facebook's privacy policy: .

You can also deactivate the “Custom Audiences” remarketing function in the ad settings section at To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: .

15. Competitions Social Media

15.1 General

Participation in the competition of the Instagram and Facebook fan pages “Purora” (hereinafter referred to as “the organizer”) is only possible if these conditions of participation are taken into account. The competition is not supported by Facebook or Instagram and has no connection with Facebook or Instagram.

15.2 Conditions of participation

All natural persons with legal capacity and a minimum age of 18 years can take part. By taking part, the participant agrees that if they win, they will be contacted via the Instagram or Facebook comment function. Participation is only possible within the period stated in the competition description. Legal recourse is excluded.

15.3 Profit

The prize will be raffled off among all participants who comply with the competition requirements, as advertised in the competition. If there are multiple entries via the comment line, the winner will be decided by drawing lots, with no recourse to legal action. The prize cannot be changed or paid out in cash. The winner will be notified by us via Facebook or Instagram, or as described in the competition. If the winner does not respond within one week, the prize will be forfeited without replacement.

15.4 Liability

Claims for damages against the organizer in connection with the competition are excluded - within the scope of what is legally permissible - regardless of the legal basis, unless the organizer has intentionally or grossly negligently violated legal obligations. Furthermore, the organizer is not liable for damages resulting from the impairment of the availability of the competition website in the event of technical faults and events of force majeure that cannot be influenced, as well as attacks by third parties against the competition website. However, the organizer will do everything possible to ensure the reliability and functionality of the competition website. Furthermore, the organizer does not guarantee that the competition website will function properly on the respective participant's computer.

15.5 Data protection

The organizer guarantees the highest possible data protection standards within the scope of the competition and observes all relevant legal provisions. The organizer will not pass on any personal data to third parties or sell address data. The organizer stores the personal data of the respective participants exclusively for the purpose of the competition. The participant hereby expressly declares his/her consent to the storage and use of the personal data provided for the above-mentioned purpose.

15.6 Severability clause

Should individual provisions of these terms and conditions be invalid or contain a gap in the regulations, this shall not affect the validity of the remaining provisions. The invalid or missing provisions shall be replaced by a provision that comes closest to the purpose of the contract and the statutory provisions.

15.7 Place of jurisdiction/applicable law

In the event of disputes, German law applies exclusively. The place of jurisdiction is agreed, as far as legally permissible, to be the registered office of the organizer. If the participant does not have a general place of jurisdiction in Austria, or moves his/her place of residence abroad after participating, the registered office of the organizer is also agreed as the place of jurisdiction.

15.8 Selection procedure

The winner will be chosen using a random generator and notified via Facebook or Instagram. Legal recourse is excluded. The winner should contact the organizer at this email address: All further information regarding the prize distribution will be sent by email.

15.9 Contact

If you have any questions regarding the conduct of this competition and the processing and use of personal data, please contact:

Purora GmbH & Co KG, 4760 Raab, Marktstrasse 24

+43 664 803 801 111
14. Contract performance

To fulfill the contract, Purora passes your data on to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of the ordered goods. Depending on which payment service provider you select in the ordering process, Purora passes the payment data collected for this purpose on to the institution commissioned with the payment and in any case to the payment service provider commissioned by Purora or to the selected payment service for the processing of payments. In some cases, the selected payment service providers also collect the data themselves if you create an account with them. In this case, you must log in to the payment service provider with your access data during the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.

16. Our contact details

If you have any questions or concerns regarding the processing of your personal data, please contact us:

Purora GmbH & Co KG
Marktstrasse 24
4760 Raab
+43 664 803 801150

Last updated 08.11.2023