Data protection

1. What data we process about you

In the course of your visit to this website we will collect the following information:

The date and time a page on our website was accessed, your IP address, name and version of your web browser, the website (URL) you visited before accessing this website, certain cookies (see point 2) and the information that you provide yourself by completing the contact request form.
There is no obligation to actually provide the data that we ask you to provide on our website. However, if you do not do this, you will not be able to use all the functions of the website.


So-called cookies are used on this website. A cookie is a small file that can be stored on your computer when you visit a website. Basically, cookies are used to offer users additional functions on a website. They can be used, for example, to make it easier for you to navigate a website, to enable you to continue using a website where you left it and/or to remember your preferences and settings when you revisit the website. Cookies cannot access, read or change any other data on your computer.

Most of the cookies on this website are so-called session cookies. They are automatically deleted when you leave our website. Persistent cookies, on the other hand, remain on your computer until you manually delete them in your browser. We use such persistent cookies to recognize you the next time you visit our website.

If you want to control cookies on your computer, you can set your browser so that you receive a notification when a website wants to save cookies. You can also block or delete cookies if they have already been saved on your computer. If you would like to know more about how to take these steps, please use the "Help" function in your browser.

Note that blocking or deleting cookies may affect your online experience and prevent you from being able to fully use this website.

3. Purposes of data processing

We will process your personal data for the following purposes:

  • to make this website available to you and to further improve and develop this website;
  • to be able to create usage statistics;
  • to detect, prevent and investigate attacks on our website;
  • to respond to your inquiries;

4. Legal basis of processing

The legal basis for processing your personal data
According to point 3 ad above, our legitimate interest is to achieve the purposes stated in point 3 ad above;

5. Transmission of your personal data

For the above purposes, we will transfer your personal data to the following recipients:

  • IT service provider used by us as processor
  • Advertising service providers used by us as processors;
  • Freight forwarders/carriers used by us as processors;

6. Duration of storage

We will store the data processed for points 3a-d for a period of three months. A longer storage only takes place insofar as this is necessary to investigate attacks on our website.

7. Your Rights to Personal Data

In accordance with the applicable data protection law, you have the right to information, correction, deletion, restriction of processing, objection and portability of the data.

You have the right to complain to a supervisory authority in the EU or to the Austrian data protection authority in Vienna if you believe that European or Austrian data protection law has been violated.

8.Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called cookies, text files that are stored on your computer and enable an analysis of your use of the website. We process your data on the basis of our overriding legitimate interest in providing easy-to-use website access statistics in a cost-effective manner.

The information generated by the cookie about your use of this website (including your IP address and the URLs of the websites accessed) is transmitted to and stored by Google on servers in the USA. We do not store any of your data that is collected in connection with Google Analytics.

This website uses the IP anonymization option offered by Google Analytics. Your IP address will therefore be shortened/anonymized by Google as soon as Google receives your IP address. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data by Google.

You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent Google from collecting your data in connection with Google Analytics by downloading and installing the browser plug-in available under the following link:

You can also prevent Google Analytics from collecting your data on this website by clicking on the link below. An opt-out cookie will be set to prevent future collection of your data when you visit this website:

You can find more information about Google's terms of use and Google's data protection declaration at or at

9. Google Analytics Remarketing

Our website uses the functions of Google Analytics Remarketing in connection with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. This function makes it possible to link the advertising target groups created with Google Analytics Remarketing to the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-related, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browser history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you log in with your Google account. To support this feature, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data to define and create audiences for cross-device advertising. You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account; follow this link:

The summary of the recorded data in your Google account is based solely on your consent, which you can give or revoke with Google (Article 6 (1) (a) GDPR). In the case of data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merger), the collection of data is based on Article 6 Paragraph 1 lit. f GDPR. The legitimate interest results from the fact that the website operator has an interest in the anonymous analysis of website visitors for advertising purposes.

Further information and the data protection regulations can be found in Google's data protection declaration at:

10. Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States ("Google").

As part of Google AdWords, we use so-called conversion tracking. If you click on an ad placed by Google, a cookie will be set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked through AdWords advertisers' websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

If you do not wish to participate in the tracking, you can object to this use by easily deactivating the Google conversion tracking cookie in your internet browser under user settings. You will then not be included in the conversion tracking statistics.

"Conversion cookies" are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. You can find more information about Google AdWords and Google Conversion Tracking in Google's data protection regulations:

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.

11. Use of Social Media Plugins

We use social media plugins on our site, such as for Facebook, Instagram, Youtube and Xing.

These plugins are deactivated ("grayed out"). You activate such a plugin by clicking on it. As a result, your IP address, the URL of our website and cookies are first transmitted to the corresponding social media service. If you actually want to use the plugin and its functionalities, you have to click on it a second time. The purpose and scope of the data collection and the further processing and use of the data by the social media service are beyond our knowledge and depend on the functionalities of the plugin and the data protection regulations of the social media service.

12. Facebook pixels

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") to measure conversion. In this way, the behavior of site visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website, we cannot draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines. This enables Facebook to place advertisements on Facebook pages and outside of Facebook. This use of the data cannot be influenced by us as the site operator. You will find further information on protecting your privacy in Facebook's data protection information:

You can also disable the “Custom Audiences” remarketing feature in the Ads Settings section at To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: .

13. Social Media Sweepstakes

1. General

Participation in the competition of the Instagram and Facebook fan pages "Purora" (hereinafter referred to as "the organizer") is only possible if these conditions of participation are taken into account. The giveaway is not endorsed by Facebook or Instagram and is not affiliated with Facebook or Instagram.

2. Eligibility Requirements

All natural and legal persons with a minimum age of 18 can participate. By participating, the participant agrees that they will be contacted via the Instagram or Facebook comment function if they win. Participation is only possible within the period specified in the competition description. The legal process is excluded.

3. Profit

As advertised in the competition, the prize will be raffled among all participants who comply with the competition conditions. In the case of several submissions via comment line, the lot decides with the exclusion of legal recourse. A change or cash payment of the price is excluded. The winner will be notified by us via Facebook or Instagram, or as described in the competition. If the winner does not register within a period of one week, the prize will be forfeited without replacement.

4. Liability

Claims for damages against the organizer in connection with the competition are excluded - within the legally permissible - regardless of the legal reason, unless the organizer violated legal obligations intentionally or through gross negligence. Furthermore, the organizer is not liable for damage resulting from the impairment of the availability of the competition website in the event of technical faults and events of force majeure that cannot be influenced or attacks by third parties on the competition website. However, the organizer will do everything possible to ensure the reliability and functionality of the competition website. Furthermore, the organizer does not guarantee that the competition website will function properly on the respective participant's computer.

5. Privacy

The organizer grants the highest possible data protection standard within the scope of the competition and observes all relevant legal provisions in this regard. The organizer will not pass on any personal data to third parties or sell address data. The organizer saves the personal data of the respective participants exclusively for the purpose of the competition. The participant hereby expressly declares his/her consent to the storage and use of the personal data provided for the above-mentioned purpose.

6. Severability

Should individual provisions of these Conditions of Participation be ineffective or should there be a loophole, this shall not affect the validity of the remaining provisions. The ineffective or missing provisions are replaced by a provision that comes closest to the purpose of the contract and the statutory provisions.

7. Jurisdiction/Applicable Law

In the event of disputes, German law applies exclusively. As far as legally permissible, the seat of the organizer is agreed as the place of jurisdiction. If the participant does not have a general place of jurisdiction in Austria or moves to a foreign country after participation, the seat of the organizer is also agreed as the place of jurisdiction.

8. Selection Process

The winner will be selected at random and notified via Facebook or Instagram. The legal process is excluded. The winner should contact the organizer using this email: All further information on the distribution of prizes will be sent by email.

9. Contact

If you have any questions regarding the implementation of this competition and the processing and use of personal data, you can contact:

Purora GmbH & Co KG, 4760 Raab, Marktstrasse 24

+43 664 803 801 111
14. Performance of Contract

In order to fulfill the contract, Purora will pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of the goods ordered. Depending on which payment service provider you select in the ordering process, Purora forwards the payment data collected for this purpose to the institute commissioned with the payment and, in any case, to the payment service provider commissioned by Purora or to the selected payment service. In some cases, the selected payment service providers also collect the data themselves if you create an account there. In this case, you must register with the payment service provider with your access data during the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.

15. Our contact details

If you have any questions or concerns about the processing of your personal data, please contact us:

Purora GmbH & Co KG, 4760 Raab, Marktstrasse 24

+43 664 803 801 121

Last updated 07.04.2021