Data protection


Purora GmbH & Co KG
Marktstrasse 24
4760 Raab
+43 664 803 801150

1. What data we process about you

When you visit this website we will collect the following information:

The date and time you accessed a page on our website, your IP address, name and version of your web browser, the website (URL) you visited before accessing this website, certain cookies (see point 2) and the information that you provide yourself by filling out the contact request form.
There is no obligation to actually provide the data that we ask you to provide on our website. However, if you do not do this, you will not be able to use all of the website's functions.

2. Cookies

We use the consent management service Cookiebot, provided by Usercentrics A/S, Havnegade 39, 1058 Copenhagen, Denmark (Usercentrics). This enables us to obtain and manage the consent of website users for data processing. The processing is necessary to fulfill a legal obligation (Art. 7 Para. 1 GDPR) to which we are subject (Art. 6 Para. 1 S. 1 lit. c GDPR). For this purpose, the following data is processed using cookies:

Your IP address (the last three digits are set to '0'). Date and time of consent. Browser information URL from which consent was sent. An anonymous, random and encrypted key Your end user consent status, as proof of consent

The key and consent status are stored in the browser for 12 months using the “CookieConsent” cookie. This will preserve your cookie preference for subsequent page requests. With the help of the key, your consent can be proven and traced.

If you enable the Service's "Bulk Consent" feature to enable consent for multiple websites through a single end-user consent, the Service will additionally store a separate, random, unique ID with your consent. If all of the following criteria are met, this key will be stored in encrypted form in the third-party cookie "CookieConsentBulkTicket" in your browser: You enable the bulk consent feature in the service configuration. You allow third-party cookies via browser settings. You have turned off Do Not Track through your browser settings. You accept all or at least certain types of cookies if you give your consent.

The functionality of the website cannot be guaranteed without the processing.

Usercentrics is the recipient of your personal data and acts as a processor for us.

The processing takes place in the European Union. Further information on objection and removal options against Usercentrics can be found at:

Your personal data will be continuously deleted after 12 months or immediately after termination of the contract between us and Usercentrics.

Please note our general information about deleting and deactivating cookies above.

3. Purposes of data processing

We will process your personal data for the following purposes:

  • to provide this website to you and to further improve and develop this website;
  • to be able to create usage statistics;
  • to detect, prevent and investigate attacks on our website;
  • to respond to your inquiries

4. Legal basis for processing

The legal basis for processing your personal data
According to point 3 ad above, our legitimate interest is to achieve the purposes mentioned above under point 3 ad.

5. Transfer of your personal data

For the purposes mentioned above, we will transfer your personal data to the following recipients:

  • IT service provider we use as a processor
  • Advertising service providers we use as processors;
  • Forwarding companies/carriers we use as contract processors

6. Duration of storage

We will store the data processed under points 3a-d for a period of three months. Longer storage only takes place if this is necessary to investigate identified attacks on our website.

7. Your rights regarding personal data

In accordance with applicable data protection law, you have the right to information, correction, deletion, restriction of processing, objection and portability of the data.

You have the right to complain to a supervisory authority in the EU or to the Austrian data protection authority in Vienna if you believe that there has been a violation of European or Austrian data protection law.

8. Advertising via email

8.1 Email newsletter with registration

If you register for our newsletter, we will use the data required for this or provided separately by you to regularly send you our email newsletter based on your consent in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR. You can unsubscribe from the newsletter at any time and can do so either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your email address from the recipient list unless you have expressly consented to further use of your data in accordance with Article 6 Paragraph 1 Sentence 1 Letter a of the GDPR or we reserve the right to use your data beyond this is permitted by law and about which we inform you in this statement.

8.2 E-mail newsletter without registration and your right to object

If we receive your email address in connection with the sale of a product or service and you have not objected to this, we reserve the right to regularly send you offers for similar products to those you have already purchased on the basis of Section 7 Paragraph 3 UWG , to be sent by email from our range. This serves to protect our legitimate interests in advertising to our customers, which predominate in the context of a balancing of interests.
You can object to the use of your email address at any time by sending a message to the contact option described in this data protection declaration or via a link provided in the advertising email, without incurring any costs other than the transmission costs according to the basic tariffs.

8.3 Newsletter dispatch

The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with you, please contact us using the contact option described in this data protection declaration.

Our service providers are located and/or use servers in the USA. There is no adequacy decision from the European Commission for the USA. Our cooperation with you is based on the European Commission's standard data protection clauses.

8.4 Sending review requests by email

If you have given us your express consent to this during or after your order in accordance with Art evaluation system used. This consent can be revoked at any time by sending a message to the contact option described in this data protection declaration or via a link provided for this purpose in the review request.

If you have given us your express consent to this during or after your order in accordance with Art evaluation system used. This consent can be revoked at any time by sending a message to the contact option described in this data protection declaration or via a link provided for this purpose in the review request.

9. Reviews (

On our website you have the opportunity to write reviews. For this we use “”, a service provided by 2020 GMBH, Stralauer Allee 6, 10245 Berlin, Germany. allows us to collect customer reviews and publish them on our website.

In order for you to write a review, requires your name or a pseudonym and your email address (will not be published). As soon as you write a review on, the service automatically creates an account for you.

The processing takes place on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent at any time. All you need to do is send us an informal email. The legality of the data processing operations that have already taken place remains unaffected by the revocation. If you revoke your consent, we will delete or anonymize the review.

Reviews can be submitted in such a way that it is not possible for other website users to identify you. It is your free decision whether you would like to provide information about yourself beyond the mandatory information. Please note that when you choose your pseudonym, as well as within the free text fields and when uploading photos, you may also provide information that allows you to be identified. We recommend that you write your review text without providing personal data and design photos accordingly. We reserve the right not to publish reviews that contain personal data or to (partially) anonymize them. also carries out the following processing for us as part of the review:

  • Identification as a reviewer when you log in to our website and visit the website again
  • Verifying the authenticity of your reviews
  • Respond to your questions and provide appropriate customer service
  • Forwarding our messages when we have responded to your review

We have concluded an order processing contract with in accordance with the requirements of Art. 28 GDPR, in which we oblige them to protect our customers' data and not to pass them on to third parties.
For more information about the type of data collects, please see's Terms of Use and Privacy Policy:

10. Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called cookies, text files that are stored on your computer and enable your use of the website to be analyzed. We process your data based on our overriding legitimate interest in creating an easy-to-use website access statistics in a cost-effective manner.

The information generated by the cookie about your use of this website (including your IP address and the URLs of the websites accessed) is transmitted to Google servers in the USA and stored there. We do not store any of your data collected in connection with Google Analytics.

This website uses the IP anonymization option offered by Google Analytics. Your IP address will therefore be shortened/anonymized by Google as soon as Google receives your IP address. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics is not combined by Google with other data.

You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out that in this case you may not be able to fully use all of the functions of this website. You can also prevent Google from collecting your data in connection with Google Analytics by downloading and installing the browser plug-in available at the following link:

You can also prevent Google Analytics from collecting your data on this website by clicking on the link below. An opt-out cookie will be set to prevent future collection of your data when you visit this website:

Further information about Google's terms of use and Google's privacy policy can be found at or at

11. Google Analytics Remarketing

Our website uses the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you on one device (e.g. cell phone) depending on your previous usage and surfing behavior can also be displayed on another of your devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browser history to your Google account for this purpose. This means that the same personalized advertising messages can be displayed on every device on which you log in with your Google account. To support this feature, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data to define and create audiences for cross-device advertising. You can permanently opt out of cross-device remarketing/targeting by deactivating personalized advertising in your Google Account; To do this, follow this link:

The summary of the data collected in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6 Para. 1 lit. a GDPR). For data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merger), the collection of data is based on Art. 6 Para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

Further information and the data protection regulations can be found in Google's data protection declaration at:

12. Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we use so-called conversion tracking. If you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked across the websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users.

If you do not want to participate in tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. You can find more information about Google AdWords and Google Conversion Tracking in Google's data protection regulations:

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

13. Use of social media plugins

We use social media plugins on our site such as Facebook, Instagram, YouTube and Xing.

These plugins are deactivated (“grayed out”). You activate such a plugin by clicking on it. This means that your IP address, the URL of our website and cookies are first transmitted to the corresponding social media service. If you actually want to use the plugin and its functionalities, you have to click on it a second time. The purpose and scope of the data collection and the further processing and use of the data by the social media service are beyond our knowledge and depend on the functionality of the plugin and the data protection regulations of the social media service.

14. Facebook Pixels

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversions. This allows the behavior of site visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines. This allows Facebook to enable the placement of advertisements on Facebook pages as well as outside of Facebook. As the site operator, we cannot influence this use of data. You can find further information on protecting your privacy in Facebook's data protection information:

You can also deactivate the “Custom Audiences” remarketing function in the ad settings area at To do this you must be logged in to Facebook. If you do not have a Facebook account, you can deactivate Facebook usage-based advertising on the European Interactive Digital Advertising Alliance website:

15. Social media competitions

15.1 General

Participation in the competition on the Instagram and Facebook fan pages “Purora” (hereinafter referred to as “the organizer”) is only possible if these conditions of participation are taken into account. The competition is not supported by Facebook or Instagram and is not affiliated with Facebook or Instagram.

15.2 Participation requirements

All natural and legally competent persons with a minimum age of 18 can take part. By participating, the participant agrees that if they win they will be contacted via the Instagram or Facebook comment function. Participation is only possible within the period stated in the competition description. Legal recourse is excluded.

15.3 Profit

As advertised in the competition, the prize will be raffled off among all participants who follow the competition requirements. In the case of multiple submissions via the comment line, the lottery will decide, excluding legal recourse. A change or cash payment of the price is excluded. The winner will be notified by us via Facebook or Instagram, or as described in the competition. If the winner does not respond within one week, the prize will be forfeited without replacement.

15.4 Liability

Claims for damages against the organizer in connection with the competition are excluded - within what is legally permissible - regardless of the legal basis, unless the organizer has intentionally or grossly negligently violated legal obligations. Furthermore, the organizer is not liable for damages resulting from impairment of the availability of the competition website in the event of technical disruptions and force majeure events that cannot be influenced, as well as attacks by third parties against the competition website. However, the organizer will do everything possible to ensure the reliability and functionality of the competition website. Furthermore, the organizer does not guarantee that the competition website will function properly on the respective participant's computer.

15.5 Data Protection

As part of the competition, the organizer guarantees the highest possible data protection standards and observes all relevant legal regulations. The organizer will not pass on personal data to third parties or sell address data. The organizer stores the personal data of the respective participants exclusively for the purpose of the competition. The participant hereby expressly declares his/her consent to the storage and use of the personal data provided for the above-mentioned purpose.

15.6 Severability clause

If individual provisions of these terms and conditions of participation are invalid or there is a gap in the regulations, this will not affect the effectiveness of the remaining provisions. The ineffective or missing provisions will be replaced by a provision that comes closest to the purpose of the contract and the legal provisions.

15.7 Place of jurisdiction/applicable law

In the event of disputes, German law applies exclusively. The place of jurisdiction is, to the extent permitted by law, the organizer's registered office. If the participant does not have a general place of jurisdiction in Austria or moves abroad after participation, the organizer's registered office is also agreed as the place of jurisdiction.

15.8 Selection Process

The winner will be selected using a random generator and notified via Facebook or Instagram. Legal recourse is excluded. The winner should contact the organizer using this email: All further information about the prize distribution will be sent by email.

15.9 Contact

If you have any questions regarding the implementation of this competition and the processing and use of personal data, please contact:

Purora GmbH & Co KG, 4760 Raab, Marktstrasse 24

+43 664 803 801 111
14. Performance of the Contract

In order to fulfill the contract, Purora passes on your data to the shipping company commissioned with the delivery, to the extent that this is necessary to deliver the ordered goods. Depending on which payment service provider you select in the ordering process, Purora passes on the payment data collected for this purpose to the institution commissioned with the payment and in any case the payment service provider commissioned by Purora or to the selected payment service in order to process payments. In some cases, the selected payment service providers also collect the data themselves if you create an account there. In this case, you must log in to the payment service provider with your access data during the ordering process. The data protection declaration of the respective payment service provider applies.

16. Our contact details

If you have any questions or concerns regarding the processing of your personal data, please contact us:

Purora GmbH & Co KG
Marktstrasse 24
4760 Raab
+43 664 803 801150

Last updated November 8, 2023