Once upon a time there was freshness...

by Purora GmbH & Co KG

Sun-ripened, red-cheeked apples and sweet pears, juicy, fruity raspberries and aromatic herbs from our own garden - fresh, organic and healthy fruit, vegetables and herbs to enjoy.


That's what many people want in today's world, which is characterized by industrial food production and convenience foods.

Unprocessed, natural, fresh food that has been matured under controlled organic conditions is of elementary importance for a healthy organism. Their special wealth of nutrients, vitamins, trace elements and minerals optimally supports the body in its natural function and can have numerous health-promoting effects.

Sweet yellow apples, bright red tomatoes, dark blue berries, green fresh lettuce or crunchy orange carrots - the variety of fruit and vegetables is incredibly colorful and tasty. Sufficient vegetables and fruit, as elementary components of the daily menu, are one of the basics for a healthy, balanced diet.


The following advantages of unprocessed plant food are particularly noteworthy.

  • The nutritional value of fresh, raw food is particularly high in comparison to processed, industrial food and thus provides the basis for a healthy and balanced diet.
  • Fresh vegetables and fruit are particularly rich in essential vitamins, minerals, trace elements and phytochemicals such as flavonoids.
  • The alkaline effect of fresh, raw vegetables and fruits can help the body to improve the acid-alkaline balance. A balanced acid-base level can increase well-being and promote health.
  • The enzymes found in unprocessed food can aid in absorption and the digestive process. However, these can be destroyed by heating and are therefore not available to the body.
  • Likewise, the important vitamins C and B1 are heat-sensitive, so fresh, raw foods can serve as an optimal source for them.
  • Fresh, unprocessed vegetables, fruits and seeds are high in fiber, which is necessary for optimal digestion and gut health.


In accordance with our corporate mission, we only use vegetables, fruit, nuts and herbs from controlled organic cultivation for our smoothies and smooth soups. Wholesome and healthy foods without pesticides, herbicides and artificial fertilizers are healthier on the one hand and on the other hand you support ecologically oriented agriculture that values ​​species protection and sustainability.


Leave a comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.